Lebo Lion Keynotes

Capturing the right attention in a tech enabled world is imperative for the success of future thinking leaders. How do you position yourself as a key person of influence in the spaces that you occupy and serve, without being drowned out by the noise of your competitors?

In a world of influencers, ubiquitous content and overnight experts, how does an individual build a leadership brand that inspires? In the fast paced tech driven world that we operate in, having a clear and strong personal brand is imperative. Organisations and key stakeholders at large are yearning for humanization. What makes you different as a human brand? What value do you bring to the spaces you serve? Why should you be top of mind for key decisions?

This keynote is for leaders who want to optimise their capacity by leveraging the power of their personal brand. Attendees will feel empowered to extract their commercial DNA and design immaculate personal brand building strategies that enable them to be effective leaders in any space that they occupy.

Is social media really the marketing goldmine that it is positioned to be? In this riveting keynote Lebo Lion decodes the murky social media landscape that has catapulted some brands into commercial success and others into reputational ruin.

How do some brands get it right and why do others fail? By employing the use of strategic frameworks and global case studies, Lebo Lion enables leaders and marketing professionals to think differently about the marketing landscape and ask themselves the vital questions that will prompt them to social media glory.

If your team or audience wants to learn how to harness the power of social media for organisational success, this keynote is for them. They will leave inspired, evolve their perspective on marketing, and they will have the confidence to use social media in a strategic and insightful manner.

In the history of the world, it has never been easier than it is today to create products. At the rate at which technology is advancing, the 4th industrial complex has significantly shifted the way in which organisations sell and market their offerings. As the market becomes saturated with products, brand takes precedence.

How do sales teams leverage on brands to optimize and achieve their sales quotas? How do marketing teams build brands that facilitate a seamless and cross functional commercial process? This keynote is for teams that want to understand how to sell in a 4IR marketplace and how to use brand equity to optimise sales.

Your team or audience will understand how to sell, the language to use to sell, and the mindset required to navigate a technologically enabled business landscape.

The way we build brands, conduct marketing and sell has evolved. Traditional advertising and traditional media are not adequately equipped to navigate the fourth industrial revolution. Skillfully incorporating influencer marketing into an organization’s marketing efforts will enable brands to achieve their objectives more efficiently.

While a significant percentage of marketers, around 80%, believe influencer marketing is effective — with many stating it performs comparably or better than other marketing channels — many teams find it challenging to employ influencer marketing effectively. This keynote is for teams who want to take their influencer marketing to the next level using globally competitive strategies that build culturally relevant campaigns.

The African continent is unique, not only in its demographic makeup but in its cultural makeup too. Learning how to decode the African consumer and the diverse factors that drive competition is imperative in building brands that outperform their global rivals.